Authentica

After the mid-fidelity phase, we experimented with various typefaces and colors to define Authentica’s identity.

We selected trendy, accessible typefaces and a logo with a checkmark to reflect the app's purpose. We chose red and yellow for the color palette because yellow evokes comfort, while red stimulates hunger and impulsivity.

Finally, we further tinkered with our wireframes after user-testing and identified issues such as the reaction icons being too small, confusing navigation, and where to find more information about the restaurants.

Out of 34 teams all over the nation, Authentica placed third.

As this was my first time creating an app from conception to completion, this personal project was a huge learning experience. I learned the iterative design process and the overall process of user research from persona to usability testing. 

What’s next for Authentica?

I want to research other ways of “authenticating” our users of cultural backgrounds. I want to incorporate coupon deals and possible partnerships with these local restaurants to reward our users who contribute strongly to our app.

Though we tried our best, if we could redo the project, we'd perform more usability tests on the phone screen to gain more accurate insight and create multiple layouts of prototype apps to have a broad array of designs tested against one another.

You can also check it out on Devpost!