CREATIVE MARKETING / ANIMATION / GRAPHIC DESIGN

Chegg Design Projects

TOOLS: FIGMA, ADOBE PHOTOSHOP, ILLUSTRATOR, AFTER EFFECTS

During my internship with the Creative Marketing Team, I developed digital marketing materials, collaborated on website wireframes, designed ads, and took on senior-level tasks such as redesigning iOS app store screenshots, website landing pages, and merchandise. This experience was essential for honing my design skills in a professional environment.

PROJECT 1: CHEGG STUDY PACK INSTAGRAM STORY AD

Overview:

Create Instagram story ads to promote the Chegg Study Pack subscription.

I developed two story concepts for the Chegg Study Pack, which is the highest-priced subscription for students, presenting a unique challenge for these ads.

Concept 1

Highlighting the Chegg Study Pack as the ultimate academic companion, combining features from popular study tools like Quizlet, Grammarly, and Khan Academy. The message was that students could streamline their study routines and enhance their academic journey with one app.

← NEXT PROJECT: SIGHT OF SOUND

Concept 2

Showcasing how students from various academic majors can benefit from Chegg's Study Pack, making it relatable to a broad audience by demonstrating how it enhances their academic journey, regardless of their field of study.

NEXT PROJECT: SOLE STORIES →

PROJECT 2: DISPLAY AD REFRESH

Ads were launched in the Fall of 2022!

Overview:

Chegg's display ads aren’t achieving the desired impact, so create innovative, attention-grabbing ads.

I generated 27 concepts, refined them to 3, and focused on understanding our target audience's perspective, such as their aversion to static ads. Through market research and competitor analysis, I chose a game-like motion ad.

PROJECT 3: IOS Appstore Screenshot Re-Vamps

Overview:

Redesign Mathway's (Chegg’s recently acquired company) App Store screenshots to outshine competitors.

I analyzed trends, created 20+ variations adhering to Mathway's brand, and selected the final design with the Creative Marketing Team and Head Creative Directors.

Step 1